CHILDHOOD LET'S "MIND-MAIN"

An event created to rekindle childhood memories for parents and to expose the next generation to human touch.

Nestled in the leafy suburb of Semenyih-Kajang corridor, Eco Majestic?s 1,080 acre colonial-style real estate are set to open for sale. In conjunction with their grand opening, Eco World plans to host a series of exclusive indoor activities in their sales gallery to enlighten families with kids through nostalgia-influenced games and cultural experiences.

LF created a campaign centered on the concept of time-travel using the Malaysia Traditional Game as the main element. Originating from the native colloquial "main-main" in Malay, which can be translated as play or toy; and mind means the ability to reason and intellectually, became the slogan for the campaign. Featuring a township-like layout, the campaign has six different sections, including games, diy workshops, and exhibitions that can be enjoyed by all ages.

Campaign Planning

Social Media

For an increased reach and awareness, the campaign has collaborated with GohKaKi Childhood Museum to distribute invites to their followers. Over the 10 day period, the campaign successfully attracted more than 1,000 participants, including children and parents, and 40 residential units have been sold.

participants

residential units have been sold


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