CHILDHOOD LET'S "MIND-MAIN"
An event created to rekindle childhood memories for parents and
to expose the next generation to human touch.
Nestled in the leafy suburb of Semenyih-Kajang corridor, Eco
Majestic?s 1,080 acre colonial-style real estate are set to open for
sale. In conjunction with their grand opening, Eco World plans to
host a series of exclusive indoor activities in their sales gallery to
enlighten families with kids through nostalgia-influenced games
and cultural experiences.
LF created a campaign centered on the concept of time-travel
using the Malaysia Traditional Game as the main element.
Originating from the native colloquial "main-main" in Malay, which
can be translated as play or toy; and mind means the ability to
reason and intellectually, became the slogan for the campaign.
Featuring a township-like layout, the campaign has six different
sections, including games, diy workshops, and exhibitions that can
be enjoyed by all ages.
Campaign Planning
Social Media