So Mattress is a new startup brand in the industry. And with LF's assistance, they are able to significantly improve their brand image to their specific targeted audience. Most of the content has been primarily on creating aesthetic videos to showcase the exquisite and trendy products offered by So Mattress. On top of that, LF has also assisted in establishing their brand name and brand color which is purple and white to portray themselves as a brand that is family friendly, light hearted, relaxing & cozy to young couples with children. LF also helps the brand with their TVC to show their USB to young couples. Besides that, LF also helps to rebrand their social media pages such as Facebook.