SNEKKU
WITHOUT YOU
WITHOUT FUN

Snek Ku is one of the famous brands in the Malaysian snack food industry and have produced the countries' most popular childhood snacks such as Mimi, TamTam, Ken, Pick Fine, ShoyueMi and Samba Samba. With CNY around the corner, they see it to be a great opportunity to strengthen their brand positioning among the general public by incorporating the theme of happiness and fun into their motto. This helps to add value to their brand by implying to their audience there really isn't any fun without Snek Ku.

Creative Direction

Commercial Video

Photography

KOL Campaign

To create awareness and generate interest among Gen Z and Alpha about Snekku and their latest product lines, and to position the brand as modern and relevant to their lifestyle.

In conjunction with World Cup season, Snekku paired up with 10 Gen Z micro-content creators who have a strong following on Instagram to develop content ideas to highlight the brand's heritage as a childhood snack while incorporating their personal and aesthetic. It is also a campaign goal to help the brand to position their products as the perfect snack companion for game-watching occasions.

Total Reach

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Total Engagement

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Total Reach & Engagement

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“ LF Creative Group is professional in helping our brand (Snek Ku) to promote new products and increase brand awareness. The team always heard our requirements and improve the quality of the project, especially our annual TV Commercial. Overall, we enjoyed working with them. ”

- Sharon Chan | Brand Manager of New Star Sdn Bhd (SnekKu)