MKA
MAKING
HOME YOURS

COVID-19 Pandemic: An opening getaway for home renovation.


As more time is spent at home for work and children in the pandemic, many of us started noticing the shortcomings inside every corner of our house. Award-winning cabinetry service provider M.KA Cabinet and Design was quick to leverage this opportunity by establishing a higher level of outreach to their clients through social media, in attempt to offer renovation services and rekindle the relationships with their clients.

Corporate Identity

Corporate Video

Social Media Content

Influencer Marketing

Creative Direction

Copywriting

Logo


M.KA's logo embodies the brand initial "MKA", a "tick" and "home" to acquaint them with their position as the smart choice for home renovations. The logo was designed with a grid system to ensure connection points are kept clear and coherent. The colour combination of warm hues ? orange and yellow, black suggested that through their make-over, consumers can experience an entirely different synergy of comfort and prestige.


Tagline


Making Home Yours describes their brand promise and commitment in helping consumers in building a home that are truly theirs.

Corporate Video



Social Media Performance
(May 2022-Nov 2022)


During the 6 months of social media management by LF Creative, M.KA’s social media presence has grown exponentially in terms of audience engagement and reach. This has helped M.KA to grow their influence and establish further rapport with their audience.

Page Reach


.3%

Page Visit


.1%

Page Like


.6%

Average Post Reach


.5%

Average Post Engagement


.1%


Influencer Marketing

To assist with the growth of M.KA’s brand, LF Creative has engaged the services of a few notable online personalities like Jack Lim from MY FM, Mizzie & Ryan, and Eric Lin, to create specialized social media content which includes intriguing house tours and product showcases.


Channel

What are the secrets to building your dream house? The 90-second MKA?s TVC commercial shows what homeowners need to know when it comes to home improvement or renovation.

Eric Lin


Kalvin Gan





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