XES SHOES 2023 BRAND MANAGEMENT

XES Shoes is a shoemaking company that forever strives to maintain an equilibrium between price and quality. Riding on the wave of euphoria from their recent 21st anniversary celebrations, XES Shoes and LF Creative joined forces to launch a campaign with the theme 'TogetherGoFurther'.

The objective was to position footwear made by XES as the medium which binds Malaysians together and allows them to reach for greater heights regardless of race, religion, or borders.

Creative Direction

TV Commercial

Copywriting

Red Packet Design

Whatsapp Stickers

Paper Bag

“ Working with LF Creative was a delight! Throughout this year, we were working with them for our 20th anniversary brand transformation. It was a very pleasant experience working with them as they are detailed in their work and services, followed up timely and well organised which makes the whole process seamless. We highly recommend LF Creative Group for those who are looking for a trustable brand consultancy! ”

- Kevin Sat | Brand Manager of XES Shoes (Shellys Marketing Sdn Bhd)

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