As a brand driven by tradition, LSH saw the need to communicate in newer, more exciting ways. LF came into the picture and turned the challenge into a celebration of both old and new. By combining traditional values with modern packaging design, LSH reached out to a whole new generation while remaining faithful to its roots. The packaging was specially designed to warm up the hearts of the people with the tasty sauce tasted by the families. Each of the packaging contains one plum blossom plate and ten delicate 24 Xiao cards. The ten delicate cards can be collected after it takes apart from the packaging. Every cards consist of different stories regarding to filial piety. The cards act as an education purpose to raise the awareness of the people to appreciate their parents.